The term ipobre was all the rage in the build up to Christmas in Brazil last year. Pobre means poor and ipobre was a label attached to one of a myriad of cheap, ipod lookalikes or mp3 players that were the gift of choice for many Brasilians last year as the price came into reach of those beyond the urban middle class. A recent report from the Commonwealth Bank helps to explain the appeal of the ipod and perhaps why this month hundreds of stores in Sao Paulo have been raided for selling counterfeit products. Brazil is by a large measure the most expensive country in which to purchase many consumer electrical products, including the ipod.
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