Founded in 1934, Rainha claims to be the original Brazilian sporting footwear brand. Rainha specilaise in footwear for the futsal, basketball and volleyball markets. Since 1979 the brand has been in the hands of Alpargatas. Yes the same Alapargatas who bought Havainas to the world and are also responsible for the more football focused Topper and the All-Star look-a-like Bambas. The Rainha product range has now expanded to include sportswear and balls but all are still made in the company’s two factories in Brazil (Natal and Santa Rita).. The brand logo has traditionally been a torch. Shoe logos have altered slightly over the years, from the use of the 2 stripes seen in this advert from the early 1980’s for the Rainha Volley to the current day dare we say prawn shaped loop. Reacting to the trend for classic footwear remakes, Rainha have recently moved both into the running market (see ad below) and launched a number of retro inspired lines including the highly impressive white and blue canvas numbers.
Some of the more recent Rainha advertising can be found here…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s