Research from Nickelodeon, the childrens TV channel has shown that almost 90% of children in Brazil’s urban centres access the internet 3 or more times per week. These young internauts have on average 12 virtual friends. The global project named Playground Digital, (not to be confused with the Porn Company Digital Playground) suffers somewhat from being conducted only with young people who have access to two pieces of digital technology, clearly influencing the sample in a country such as Brazil. That said, Brazilian young people appear to claim to have the highest number of online contacts and spend the most time online. Freindship seems to be the prime motivator of time online with Brazil second only to China in the usage of social networking sites.