Adidas Teamgeist

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In the week that Brazil won the bid to host the World Cup in 2014 most of the press coverage in the country has focused on the nations ability to host the tournament, the potential political fallout and the real bidding war within Brazil to be a host city for the tournament. Off the field football continues to dominate in recent Brazilian sports marketing campaigns. A couple of nice examples we picked up on last week. Firstly Adidas, as the official sponsors of the Beach Football World Cup 2007 currently taking place in Rio. The campaign, designed by Age, utilises the talents of local sand artist Roger Rodrigues is very localised based around a small number of posters located in Rio stores during the tournament and focusing on the official ‘Teamgeist’ ball. For more details see here…

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