ESPN Football

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A second football launch this week saw ESPN via Neogama/BBH employ a very Nike Scoripion’esque graffiti style press campaign for its ongoing football coverage of overseas leagues in 2007/8. The campaign which will start to be visible in the Brazilian media and urban centers as of early 2008 focuses heavily on Ronaldinho and Manchester United to promote the channels coverage of overseas leagues and the UEFA Champions League. More details on portaldapropoganda.com

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