Environmental concerns rarely influence Brazilian consumers

Having recently noted the low recall and association with ‘green’ brands it’s perhaps not too surprising that another recent study has shown that Brazilian consumers rarely account for environmental impact when purchasing. Only 15% on consumers alter purchasing behaviour to avoid compnanies who are environmentally negligent in comparison to 51% of Australians and 42% of US and German consumers. Given that 75% of respondees stated an interest in knowing how companies act responsibly in this area there would appear to be both a communications challenge and opportunity facing Brazilian industry. Recent research elsewhere by Ibope, also demonstrated that whilst 85% of those interviewed value good social practice and would consider paying more for products made with considerations for environmental damage, only 37% would pass up their prefered brand even if they knew it was environmentally harmful. Read more…

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