Less Plastic Bags in Brazil

Earlier this week the Brazilian environmental minister announced a new scheme (Consumo Consciente de Embalagens: Conscious Packaging Consumption) which aims to incentivise the reduction in usage of packaging and plastic bags. The scheme was launched with the slogan “The choice is yours, the planet is ours”. The campaign objective is to raise awareness amongst consumers of the packaging that accompanies products that they buy. Producers, wholesales and consumers will be the target of the campaign which aims to introduce the possibilities of alternatives of current packaging. The second focus of the campaign will be to substitute plastic bags in supermarkets for reusable bags. As the Minister stated, it is all about generating a change in habits…yet this rather underplays the policy and role of supermarkets. Anyone who has shopped in a Brazilian supermarket cannot fail to have noticed that it is a regular occurrence to receive more plastic bags than items purchased. We certainly intend to follow up this story in the immediate future.  Read more on this story in Portugues here

One thought on “Less Plastic Bags in Brazil

  1. Luciana Zica

    Qdo vi, lá em Paris, essa idéia da redução das sacolinhas (lá, os supermercados nem dão, cada um tem sua sacola retornável), achei interessante e até pensei em fazer o mesmo aqui, ainda mais que trouxe uma dessas sacolas, por acaso, de lá. Mas lembrei, em seguida, que as vezes, faltam dessas sacolinhas aqui em casa, pque eu tiro o lixo do banheiro e da cozinha nelas.
    Claro que o ideal seria eu ter dois tipos de lixo: o composto orgânico e o reciclável. Daí eu nem precisaria de tanta sacolinha, mas o primeiro deles é inviável no meu dia-a-dia.
    Reciclar, eu reciclo tudo! Mas realmente a quantidade de embalagens é absurda!
    Com um tempo de adaptação realizaremos essas mudanças importantíssimas!
    Beijos
    Apareça!
    Lu

    Reply

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