Women have more credit cards but spend less

One of those catchy little snapshots of quantitative data that’s great for easy journalism … why shouldn’t  we join in too!This weeks Veja magazine reports that women n Brazil own 51.7% of the nations credit cards. However in terms of average spend they come in behind their male counterparts at just 45.9%.  Brazilians own approximately 93 million credit cards between 30 million cardholders. Even we can tell thats an average of 3 per person.  Unfortunately this announcement, the result of research from bank Itau had little to offer in terms of interpretation or explanation of the data. Just that the differences may be due to salary differences between the sexes or that women are more controlled spenders.If you have any ideas. .. feel free to comment here.  


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