Having posted our recent research conducted with a great example of a ‘Green Community’ in Lagoa de Conceição, Florianopolis in Portugues, we now have the subtitled version in English. We were keen to explore the emergence of ‘green consumers’ here in Brazil. The Ecofeira is well established in the locals weekly calendar and is interesting because as the interviewees hint at, for some it plays far more than just the role of a supplier of their weekly fruit, veg and breads. Their is a real sense of community which at times can lead to issues of exclusion as well as inclusion. This is the first in a series of 3 clips. It’s an ongoing theme, and we’d love to know what your thoughts are on the debates surrounding communities of consumption or more conscientious consumption…feel free to comment here.