The Social Media Olympics – Tendências Atuais: Google Search

Google Insight Search

Google Insight search allows for analysis of the relative strength of different words as search terms on the Google Search Engine.

Interest Over time

For 3 terms – London 2012 / Olympics 2012 / London Olympics – Worldwide – 90 days

For 3 terms – London / Olympics / 2012 – Worldwide – 90 days


Regional Interest

Search terms

Top Searches associated with key words:





Rising Searches: by keyword





Interest Over time for 3 terms

Londres 2012 / Olimpíadas 2012 / Londres olimpíada – Worldwide – 90 days

Interest Over Time


Regional Interest

2.2 Google Trends 

Google Trends allows for analysis of specific websites such as the official site of the games

Google Ad Planner

Google Ad Planner offers some additional interesting insight into how the official site is being accessed and used.


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