Google Insight Search
Google Insight search allows for analysis of the relative strength of different words as search terms on the Google Search Engine.
Interest Over time
For 3 terms – London / Olympics / 2012 – Worldwide – 90 days
Top Searches associated with key words:
Rising Searches: by keyword
Interest Over time for 3 terms
Londres 2012 / Olimpíadas 2012 / Londres olimpíada – Worldwide – 90 days
Interest Over Time
2.2 Google Trends
Google Trends allows for analysis of specific websites such as the official site of the games http://www.london2012.com
Google Ad Planner
Google Ad Planner offers some additional interesting insight into how the official site is being accessed and used.